It seems like everyone is blogging these days. In fact, people spend 23% of their online time reading blogs and browsing social networks like Facebook and Twitter, so blogging is quickly becoming a part of today’s culture.
So how can you cut through the web clutter, and make your blog post stand out from the rest? More importantly, how can you craft a beautiful, share-worthy post that will entice one-time readers to become loyal brand evangelists?
Here are 11 things every writer should consider doing:
1. Create intriguing and clickable titles
You don’t necessarily need an Upworthy or Buzzfeed styled headline to grab people’s attention. A powerful title can entice people to click through to your website, which is really important given the statistics. While an average of 8 out of 10 people will read your headline, only 2 of them will actually click through to read your article. The good news is that you can beat those numbers with a bit of practice crafting a great title.
Here are 5 actionable resources for creating a click-worthy headline:
- How To Write Magnetic Headlines – Copyblogger
- The Formula For A Perfect Headline – Quicksprout
- 5 Easy Tricks To Help You Write Catchy Headlines – Goins, Writer
- 19 Headline Writing Tips For More Clickable, Shareable Blog Posts – WordStream
- The Top Words Used In Viral Headlines – Buffer
2. Use eye-catching and compelling images
If compelling titles entice people to click through to read the story, interesting and unique images will most likely make them stay on your site longer.
Be careful with where you get these images, though.
Not every photo found on the internet is available to use, since images have different licenses which can restrict where they can be published. There are a few options for photos, however, including images from stock photography sites like Getty, or photos with a Creative Commons license that you can use with proper attribution.
Here are 3 posts to read about using images correctly:
- The Best Ways To Be Sure You’re Legally Using Online Photos – lifehacker
- Copyright Fair Use And How It Works For Online Images – Social Media Examiner
- A Guide To Safely Using Web Images On A Website – Top Ten Reviews
Here are 5 sites that offer free photos:
3. Build out buzzworthy lists
There are a few reasons why I’m in love with lists.
They’re share-worthy (especially when you get into the 50-100 item range), they’re easy to scan, and they’re easy to view on a mobile device. While it’s never a good idea to put all your content eggs in the same list basket, lists can be a great filler between your in-depth articles, and a way to drive some decent traffic.
The format for a list post is simple:
- Quick introductory blurb about the article.
- H2 headings for each item in the list
- Photos or embedded media placed below each item heading
- Quick blurb below the photos which describes each point
4. Add in embedded media
Text posts are boring, so spice up your blog by adding embedded media. Videos from YouTube and Vimeo, Facebook and Twitter posts, Instagram photos, SlideShare slideshows, Vines, and anything else that comes with an embed code can be added to your posts.
Here are some guides to embedding media in your WordPress blog:
- How To Embed YouTube Videos & Playlists
- How To Embed A Vimeo Video
- How To Embed A Facebook Post
- How To Embed A Twitter Post
- How To Embed An Instagram Post
- How To Embed A Vine Post
- How To Embed A SlideShare Slideshow
5. Stick to a content calendar
An editorial calendar can let you schedule your resources around future planned events, and also helps you continue writing when you feel like there’s nothing to write about. It doesn’t need to be complex, and in fact, the simpler the calendar system, the more likely you will use it.
Here are 5 content calendar templates:
- Blog Editorial Calendar – Hubspot
- Content Calendar – Vertical Measures
- Editorial Schedule – TopRank
- Content Editorial Calendar – Content Marketing Institute
- Editorial Blogging Calendar – Webpage FX
6. Track the wins with Analytics
Each month, identify your top 10 visited pages in Google Analytics, and brainstorm ideas to repurpose them. If these 10 pages and posts are your site’s most popular pieces of content, expanding them will likely lead to additional traffic opportunities.