Trafficado > Conversion > Five Tips For Creating The Ultimate Landing Page

Blog

landing-page

Five Tips For Creating The Ultimate Landing Page

In most marketers minds, there’s no question that they can drive traffic to their websites. You can do this through many different online marketing tactics such as SEO, PPC, Social Media, Blogging, Etc. For many marketers, the problem lies in the fact that it’s often times difficult to convert that traffic into paying customers. In today’s post, I want to talk about five things you should start doing today, to improve your landing pages and convert more of your traffic into dollars.

Include All Critical Elements

When it comes to landing page creation and optimization, you have to include a few critical elements in order to effectively capture leads. Your landing pages should include the following components:

  • An attention grabbing headline
  • A brief, to the point description of the offer
  • At least one supporting image
  • A form to capture your visitors information

Kill The Main Navigation

Once a visitor reaches your landing page, it is important that you keep them there and not distract them with anything other than their offer at hand. If you display your site navigation or have any other internal links pointing to other pages on your site, you are increasing the chances that they will not complete the action you want them to. One of the simplest ways to increase the conversion of your landing pages is to kill the main navigation, so just pull it and watch your conversion rate increase.

Sell The Benefits

At the end of the day, customers don’t make decisions based on features or advantages, they make  decisions on the benefits they will receive. That is why it is critical to sell the benefits and value on your landing pages. For example, instead of saying “You need our SEO services because of X, Y, or Z” you should say something like, “Learn how our SEO services can help increase your revenue by X”. Can you see how they are different?

Ask Only For The Information You NEED

When building your landing pages, you might be tempted to ask for every bit of information you can get from your potential customers. This might include, name, email, phone, company name, etc, however, asking for too much information can kill your conversion rate.

Instead of asking for as much data as you can think of, you should be limiting it to the information you need to qualify your leads before you hand them over to the sales team or plug them into your marketing automation system. In many cases, this might be name, email, and job title. At the end of the day it’s going to differ by industry and you will need to make a business decision on what data you need. However, I must stress, don’t just make a decision and stick with it. You should always be testing!!

Provide Proofs

The last component you need to work into your landing pages are proofs. Proofs can be testimonials, case studies, customer logos, or any other “proof” that you are the real deal!

Proofs do two things, first, they reduce anxiety, second, they help sell your offering long before you go in for the close.

Well, those are, in my opinion, the five most crucial things you need to work into your landing pages. Do you have any other tips you might add? If so, please feel free to add them in the comments section below.

 About Greg

Greg Shuey is the VP of Client Services @ SEO.com a leading provider of SEO services. Greg runs the day to day operations of the client services team as well as oversees strategy and execution for all SEO.com clientele.


Comments

How Successful is Your Landing Page? Reply

[...] expect that I'll be showing you a great landing page software that can be used on your website.The 3 Key Landing Page Statistics You Need to Know Here are  some tips and information on landing p… online marketer, I take my relationship with my subscribers very seriously, which is why I only [...]

Praveen Soni Reply

Hello Avocado,
You are talking about the loyal reader’s anyone can land on our website but the important thing is that how much time he/she spent on the website whether they leave a valuable comment or just a webpage navigator.
I agree with all your points that grabbing or eye catching headline and supporting images etc.
Thanks for the sharing :)

Marketing Day: January 11, 2013 Reply

[...] Five Tips For Creating The Ultimate Landing Page, trafficado.com [...]

John Banks Reply

This is a really clear, and to the point post.With my landing pages in the past I have always kept the nav bar in view, thinking of disabling it now after reading this.

Thanks for sharing,

John

Prue Lee Reply

Concise and spot on.
PS: Killing the Nav bar is a good tip.

I am working on a number of Landing pages, comparing their effectiveness: The increase in conversions where no nav bar is present speaks for itself.

Thanks for sharing

Post your comment