We can’t escape it. First Twitter, then Instagram, and now Facebook is jumping on the hashtag bandwagon. Facebook announced this new feature on June 12, to a sea of mixed feelings and reviews.
Facebook Product Manager Greg Lindley wrote on the Facebook Newsroom Blog:
“Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion.”
Hashtags are useful on Twitter, where we use them for Twitter chats and to search different topics. However, the use for hashtags on Facebook seems a little more blurry and most of us are scared that it will just get plain annoying.
The hashtags will have some benefits and positive functions:
- Search for a specific hashtag from your search bar.
- Click on hashtags that originate on other services, such as Instagram.
- Compose posts directly from the hashtag feed and search results.
The downside is we might be seeing a lot of useless and nonsensical hashtags from those friends of ours on our newsfeeds. Luckily there is still the ‘Hide’ feature.