PPC is a popular online marketing channel because it is extremely transparent and easily measured. With more and more companies pursuing PPC (and spending a lot more budget there), how competitive is the pay for PPC professionals? I recently came across this infographic that gives you an idea:
© 2012 Onward Search
We all know Google owns the search market, but how are the other engines stacking up and what are the trends to watch for? Depending on your industry, it may be time to pay attention to Bing and Yahoo!’s combined share. The duo grabbed 37% of retail searches and 40% of financial services searches. Our friends at Search Engine Journal put together this graphic to illustrate the current search market dynamics:
This graphic was taken from Marketing Pilgrim on how information can be used to promote your business. Google is the largest “provider” of information both through their search engine and their other services that they use to gather information about you and then use that information to provide you with information they think you want. How well they accomplish that is still up for debate. Enjoy the graphic.