The activity level is heating up on SOPA/PIPA. Check out a recent infographic from those encouraging a SOPA strike:
2011 was a memorable year for many reasons. Some good, some not. The 10th anniversary of 9/11 and the killing of Osama Bin Laden, Steve Jobs passing away, Japan tsunami, iPad2/iPhone 4s/Siri, Occupy Movement, and much more. It’s always fun to look over the past year and look forward to the possibilities and opportunities of next year.
See also the top searches of 2011.
While doing a little competitive research this morning we here at Trafficado ran a Google search for “SEO” to see who was ranking and who was advertising. Pretty standard protocol. However, the PPC ad from AdWords caught our eye (ever since the whole [not provided] fiasco broke out). Here is what we saw:
Our curiosity got the better of us and we clicked the ad to see what Google had for us. Behold the most EPIC PPC FAIL:
Coming back from Pubcon my mind is swollen with all the awesome knowledge shared by presenters and attendees alike. While I know that there was furious note taking and live blogging at the event, I’m a visual guy and it helps me to see the presentation that accompanies my notes. While you could wait for the USB with all the presentations to come out, I though I’d put together a list of all the presentations that have already been posted:
- Chris Goward – How to Use Conversion Optimization for Marketing Insights (and huge revenue lift!)
- Janet Driscoll Miller – 5 Things Your Landing Page Can Learn From Las Vegas Casinos
- Janet Driscoll Miller – Landing Pages with Facebook
- Giovanni Gallucci – Social Media, Press Relations & Brand Management
- Danielle Glick – The ROI of Twitter
- Danielle Glick – Integrating Social Media Marketing with the Real World
- Taylor Pratt – Preparing for a Redesign
- Taylor Pratt – The 8 Common Types of Social Media Goals & How To Measure Them
- Taylor Pratt – Post Click Marketing: Understanding Your Visitors
- Tom Critchlow – The Modern Marketing Plan
- David Mink – Privacy Developments 2011
- Mat Siltala – Never Stop Spying
- Mat Siltala – Foursquare in the Real World
- John Straw – Want Links or Tweets for Your Content?
- Jay Berkowitz – 10 Things You Need to Know About Google+
- Adam Proehl – The Complicated Sale and User Generated Content
- Brian Breslin – Gowalla & the Geolocation Revolution
- Elmer Boutin – The Care & Feeding of the IT Crowd
- Kate Morris – Be There: Local on Mobile Apps
- Alison Zarrella – Top 10 Facebook Marketing Tips
- Brian Massey – Social Moonshine: Converting Likes, Follows and +1s
If you know of any I missed, leave a comment and we’ll add them.
Please forgive the lack of organization.
Bonus (other posted presentations mentioned at Pubcon):
Richard Baxter – Automating & Scaling Keyword Research from MozCon
“Your time is limited, so don’t waste it living someone else’s life”
“Stay Hungry. Stay Foolish.”
You will be missed. Rest in Peace.
Whenever Apple has a “big announcement” there are always speculations and rumors. When the announcement actually came yesterday many people were underwhelmed when there was no iPhone 5 and we were left with an iPhone 4s. While Apple did the same with the 3G and the 3GS, many were expecting a jump straight to the 5 in this case. Well, now we have the details. On October 14 the new iPhone will be released (pre-orders start on October 7) and people have little time to decide whether or not they think it’s worth it to make the switch to the new phone. Here’s a quick re-cap of the features and specs of the new phone:
The design is basically the same as the current iPhone 4. So the outsides will all look the same, but the insides are different. The processor will be an A5 chip (the same as the iPad 2) which will make the phone and downloads faster. The battery life will be
better–8 hours of talk time on 3G, 14 hours on 2G, or 10 hours of watching video. The camera will be an 8 megapixel camera with 60% more pixels. So the new phone will give you a decent bump in performance. The operating system has been upgraded as well and will include a lot of features that have been lacking before such as a new notification system (similar to the Android system), iCloud to wirelessly store you music and pictures, better sync-ability between iOS devices, and more.
However, Siri might be the best part of the iPhone 4s. It’s a “personal assistant” that
goes everywhere with you. Essentially it is a voice activated question and answer application that can give you directions, send messages, book events on your calendar, answer questions, and much more.
So there is definitely some positive features, even if the upgrade doesn’t live up to the hype of the mythical iPhone 5.
The first real threat to Apple’s iPad dominance was possibly announced by Amazon yesterday. The Kindle Fire looks like a solid alternative to the iPad. Running the Android OS it has some definite benefits. They came in at a $200 price point which is significantly cheaper than the lowest priced iPad (currently $500) which we think will lead a lot of people to jump into the tablet world that wouldn’t have otherwise. The screen is a 7 inch screen (the iPad has a 10 inch screen) which will mean something different to each of us. Browsing is a little less ideal on a smaller screen but the ability to control and to handle can be a little easier. The other plus is that Amazon can actually compete on their content offering with their music and video collection. And they have perhaps the best book collection because of their standard Kindle base. In fact, it sounds like they are keeping the Fire at such a competitive price simply to get you hooked on their content network–they may even be taking a loss on the tablet to get more users into their content collection. And then you have the Android app collection, which isn’t too shabby either. Overall, it has a lot going for it. A lot of questions are still on the table since virtually no one has used the Fire yet, but it’s looking like a promising option for Android tablet users.
A quick summary analysis:
Only 8 gb memory
Free Amazon Cloud storage
Access to Amazon’s media content network
$200 allows a much cheaper price point to get into the tablet world
Whenever Google gives you information about their search algorithm (which they don’t do very often) we listen. So enjoy Google’s video about their algorithm.