Posts By: Avocado

google-reader

How to survive the death of Google Reader

Sadly, Google Reader is leaving the world next week. They are calling it “retirement” but that’s a nice why of saying they are killing it. But, we’ve all mourned and we knew this day would be coming. July 1st is just about here, and for those of us that are procrastinators are freaking out about transferring RSS feeds and finding a new reader that we like.

Before doing anything, and definitely before July 1st, make sure to make a copy of all of your data through Google Takeout. You’ll receive the data as an XML file and it will be easily transferrable to whichever reader you choose to use.

Speaking of choosing a reader, there’s a lot out there. Feedly seems to be a favorite alternative to Google Reader for many. However, make sure to look around and do your research before choosing one. After all, you’re going to be spending a lot of time with this program. Here’s a good list of readers to check out.

When choosing which program you want to use, consider the following:

  • How important are images?
  • Do you want to be blasted with ads? Do you mind ads?
  • How do you want to consume your information?
  • Do you want something that is similar to Google reader or are you ready for a big change?
  • Do you want a program that has been around for a while and has fixed all major glitches?

These questions are important because it can help you weed out many of the new startups that rushed to create a program in only a few months that would replace Google Reader. You don’t want to get stuck with something that will die on you again, or won’t be reliable.

Finding a feed reader that works for you might be a little frustrating, but it will be worth it in the end. You’ll be able to consume news the way you want and tailor it to your needs.


url18

How to use Facebook hashtags

We can’t escape it. First Twitter, then Instagram, and now Facebook is jumping on the hashtag bandwagon. Facebook announced this new feature on June 12, to a sea of mixed feelings and reviews.

Facebook Product Manager Greg Lindley wrote on the Facebook Newsroom Blog:

“Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion.”

Hashtags are useful on Twitter, where we use them for Twitter chats and to search different topics. However, the use for hashtags on Facebook seems a little more blurry and most of us are scared that it will just get plain annoying.

The hashtags will have some benefits and positive functions:

  • Search for a specific hashtag from your search bar.
  • Click on hashtags that originate on other services, such as Instagram.
  • Compose posts directly from the hashtag feed and search results.

The downside is we might be seeing a lot of useless and nonsensical hashtags from those friends of ours on our newsfeeds. Luckily there is still the ‘Hide’ feature.


GuestBloggers1

Five Characteristics of A Non-Spammy Guest Blog Post

As a marketer, I’ve seen my fair share of spammy guest blog posts and the truth is, spammy guest posts are easy for a search engine to sniff out and take action against.

I see my post today being very valuable to two audiences, those who produce guest posts as part of a link acquisition strategy, and those who publish guest posts on their website. The last thing you want to do as a publisher is get your domain torched for posting very generic, similar looking content. Let’s jump in.

 Unique Look & Feel

The first characteristic is a simple one to understand and begin to execute, that is, making sure that every post you write or publish has its own unique look and feel to it. Writing 400 word posts, four paragraphs, with a left justified image, and three links in the author bio is not only boring, but completely unnatural and is super easy for the search engines to uncover. Spend an extra ten minutes and make them all look and feel different.

 Image Usage

The second characteristic sort of plays into the first one, that is, using images in your posts. When using images with your content, make sure to switch it up in terms of placement. In one post, left justify, in the next, right justify. You can also use multiple images strategically placed throughout your content (don’t forget to optimize them). Just remember that no one wants to read a post that is just full of words, especially the search engines.

 Internal & External Link Usage

The third characteristic is making sure you are leveraging the content to link in and out to other related content. Again, you don’t want all of your links to be in the author bio. Take some time to do some research to find some other blog posts on the site you are publishing on or other external sites in the same niche. Write and link like a real blogger, not a link builder.

 Social Engagement

The fourth characteristic is working to get each placement in front of your audience to help entice the sharing of your content. You can clearly tell when a piece of content has been written just for links when there are a bunch of goose eggs across all of the share buttons on your post. Take an extra fifteen minutes and share the content yourself an ask a few of your social media buddies to do the same. You might also consider leveraging communities like Triberr or Dizzle to get the ball rolling.

 Comments

The fifth and last characteristic kind of goes hand in hand with social engagement, that is, work to get at least a few comments on your content. If you are writing and publishing stellar content and you are producing some shares, you will probably pick up a comment or two, but if you aren’t simply ask others in you organization or in your contact list if they would be willing to drop a legitimate comment on your content.  Comments add unique content to the page your content lives on as well as solidifies that it is a real blog post that is trying to create value.

So there you have it, five characteristics of non-spammy guest blog posts. Am I missing anything? If so, please share in the comments section below.

 About The Author

Steve Jensen is an online marketing specialist at Vysibility.com. Vysibility is a full service digital marketing agency that specializes in offering digital marketing services, tools, and training. To learn more about them, please visit their website.


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What your enterprise client expects from you

If you are a freelancer, consultant or an agency, one of the most difficult parts of your job is managing expectations. Understanding what your clients expect from you so that you can delight them is key to your success. Since most of my professional experience has been working for or with enterprise retail organizations, I thought I would bring to light some of what the larger clients expect from the agencies with whom they work. I collaborated with a friend and coworker, Roger Gibson, who also has a lot of experience both at and with agencies. Together we came up with the following list, which is really what we look for in our own agency partners. This list pays no attention to the actual field of work you might be in, we’ve tried to make it universally applicable. So here we go…

#1 – We expect you to understand our business
Not only do we expect you to quickly learn our business once you are working with us, but you should come to the table with a solid understanding of our revenue model, our competition, and our KPIs. Once the relationship is up and running, your first priority should be to become intimately familiar with the ins and outs of what we measure, how we measure it, and what it means to drive success. Every business and industry has unique challenges – your first priority is to figure out what those are as it relates to your field. You have to dig deep into our priorities, and really find out what we need to succeed. Then the hard part – you should balance what we ask for (a.k.a. why we hired you) with what we actually need to achieve that success.

#2 – We expect you to bring some standardized reporting with you
When we say standardized reporting, we mean you should come with a proven set of reports and metrics to monitor and track the type of services you are offering, that you have obviously used with other clients in the past. The template you present to us is the culmination of months or years of similar reporting you had to build for similar clients. But then we also expect you to be flexible enough with your reporting that if we need to look at something in a different way or at different metrics all-together, you should be able too handle that too.
Another key point on the reporting is that when you are presenting the data, always provide some kind of context around what they mean and what insights and actions those numbers result in. We should have frequent discussions of what the reports tell us about our strategy and whether we are moving in the right direction, what else we can look at, etc.

#3 – We expect you to keep us up-to-date
We hired you because you are the experts. We hired you because you are focused in your space, and have the time to dig deep where we do not. Because of that, when there are significant changes in the industry or landscape, particularly changes that might affect our brands, we want you to let us know. It seems silly, but it’s actually a key differentiator that can set you apart from other agencies – you become worth more simply by conveying information that may give us a head start.
Along with news and landscape changes, we also expect you to be keeping your eye on emerging best practices. Simply regurgitating the recent whitepapers is not enough though – if there is a hot new tactic out there, you should be coming to us with execution strategies on how we can implement these new best practices. If there is a trend we shouldn’t be taking advantage of, come with detailed information on why it doesn’t make sense for us.

#4 – We expect you to know more than us
Along the same line as #3 – you are the experts. Unless we hired you for your grunt labor, you had better know a lot more than us when it comes to your area of expertise. Otherwise the decision to send you packing is going to come quick and without pity. If it looks like you won’t be able to bring added expert knowledge to the relationship, make sure that this dynamic is understood up front. Don’t pretend to be what you aren’t – let us make informed decisions about working with you. The fact of the matter is that you won’t be smarter than all of your clients, but you will have something of value to bring to the table. Make sure we know what that is.

#5 – We expect your strategies to evolve
Fairly quickly after we start working together, and you start to really learn our business, we expect the ideas you bring to the table to start to evolve and improve. What we started working on at the beginning of the relationship should be a step-stool to bigger ideas and accelerated growth. If we are a few months in and still working through the first phase, have a solid time laid out with phase 2 queued up. You were hired for fresh ideas and a fresh perspective – so bring it.

#6 – We expect you to have done this before
Sometimes you haven’t – that’s cool. Just don’t make us feel like a guinea pig, where you are testing out this brand new theory or practice on us. If you are really getting into something with us you haven’t done before, make sure you do the homework before we start. That way you will have the confidence and understanding to make the right decisions, and we will feel much better about trying something out with you. If it truly is something we will have to take a risk on, you should share some of that risk. It says a lot about you if you are willing to put yourself on the line.

#7 – We expect you to follow the rules
It’s often a source of frustration, but big companies have rules. Lots of rules. What keywords we can and can’t bid on, what keywords the CEO or Senior VP wants to see us in top positions for, what we can and can’t say in ad or site copy. While these things are annoying, they are not really up for much discussion. We’re happy to have you question the status quo – once. After we have come to an understanding, and if we still have these rules in place – you are expected to follow them. To the letter. Every time. We don’t want to get sued.

#8 – We expect you to be worth the money
You are probably expensive. Even if you normally aren’t, you are probably charging a premium because we are enterprise clients and you think you can get away with it. We know all about that – and we’re cool with it. We do have bigger budgets, but our problems and the attention we demand will also be bigger, so we’re happy to pay a bit more than your SMB clients. Here’s the thing though – we have stacks of resumes on our desks of people that want to work for us. If we needed to bring whatever it is that you do in-house, we could. We have those resources. So when we say that we expect you to be worth the money, we mean that you better generate more dollars than we spend on you. On top of that, you need to save us money by either having something proprietary that we need, being experts that we can’t possibly afford to hire at the same rate, or providing more man-hours than we could hire at the same rate. It doesn’t matter what the cost is at that point – you became our best option. Be that – otherwise when budgeting time comes around, it’s going to be hard to keep you on board.

#9 – We expect you to figure out #10
See what we did there? Every client is going to have very specific needs and wants – some that they are able to articulate and spell out for you, some that they won’t figure out until you are well into the relationship. We expect you to be in tune with our business enough to understand what we will expect from you as our relationship evolves, and proactively provide that. Do we expect you to read our minds? Maybe a little. But basically we are looking for you to continually try to meet our needs, especially as our needs change. Even if that means terminating the relationship because what we need is something you can’t provide.

As I mentioned above, collaboration for this post was provided by Roger Gibson – a 10-year marketing veteran with extensive experience on the agency side; specializing in media planning, digital marketing, and analytics. Follow him on Twitter: @rogergibson14.

About the author
Rick spends his days as the Associate Director of Search Marketing at 1800contacts.com. He oversees the SEO and PPC strategy, ensuring that the national consumer brand is visible and profitable across all aspects of Search. For further background, follow Rick on twitter at @RickGalan, visit http://RickGalan.com, or see http://www.linkedin.com/in/rickgalan.


social-media-blogging

The Winning Combination of Blogging and Microblogging

As blogging was becoming a household term; microblogs like Twitter were making their way onto our mobile devices. Other microblogs such as Jaiku, Identi.ca, Plurk, and several others tried their hand but didn’t gain the traction necessary to demand sustained user attention.

Along with these services, picture blogs like TwitPic and Tumblr quickly gained ground. People were used to reading full blogs with well-thought messages and multimedia elements that were more engaging than the short burst of random thoughts that microblogs offered.

Video blog platforms like YouTube, Vimeo, and Ustream.tv quickly gained popularity and provide embeddable content for your blog posts. They can also be shared via social channels with ease.

With the influence and convenience of microblogging, Facebook introduced status updates and Google+ later launched to give us more platforms than any one person can reasonably manage.

I think we’re approaching the full circle of content development and distribution when we look at blogs and microblogs as complementary to any online marketing strategy.

Lets review the benefits of publishing to your blog:

  • Your blog is a permanent home for all of your content no matter the format
  • You attract links to a URL you control
  • You notify feeds, search engines, and other recipients that your new content is available
  • You can build your brand around your content
  • You can tie authors to your content
  • You can encourage subscriptions to your blog to perpetuate interest and readership
  • You can move your blog at your will
  • You always own your content

Lets review the benefits of distributing your content through microblogs:

  • You can reach people in your network
  • They can reach people in their network
  • It’s easier to retweet, or share, than to quote your blog post
  • There are 1 billion people on Facebook
  • There are over 500 million people on Twitter
  • There are 400 million users on Google+

So how do you make these siblings play nice and work to your benefit? That is the question and I’ll attempt to answer it.

Create content that is well-rounded and attracts as many readers as possible. Think about the last event you attended or your newest product release. Instead of feeling compelled to write up 300-500 words of text and publishing it to your blog, think about recording some piece of the event or product launch and embed that within your post. Snap a few pictures of attendees or product launch images and provide a visual to your words. Explain and share your process in a slide deck and include it with the rest of your post elements and your readers will not only have a better chance of engagement but you’ll probably attract a link to your post. By its very nature, the link to your post will share link equity to your media posted on YouTube and Slideshare and provide a greater chance of that content ranking well for your content.

As you can see, publishing great content to your blog and growing your engaged friends on social sites can speed up your page indexation & rankings for new content. You should think about what your readers would like to see, and what would entice them to share/link to your original content, and find a way to publish and distribute that information to your networks.

About the author:

Ash Buckles is the President of SEO.com. He provides strategic direction of executive management and promotes organic search (SEO), content development, integrated online promotions, and analytics. Ash is the co-founder of #seochat on Twitter.


landing-page

Five Tips For Creating The Ultimate Landing Page

In most marketers minds, there’s no question that they can drive traffic to their websites. You can do this through many different online marketing tactics such as SEO, PPC, Social Media, Blogging, Etc. For many marketers, the problem lies in the fact that it’s often times difficult to convert that traffic into paying customers. In today’s post, I want to talk about five things you should start doing today, to improve your landing pages and convert more of your traffic into dollars.

Include All Critical Elements

When it comes to landing page creation and optimization, you have to include a few critical elements in order to effectively capture leads. Your landing pages should include the following components:

  • An attention grabbing headline
  • A brief, to the point description of the offer
  • At least one supporting image
  • A form to capture your visitors information

Kill The Main Navigation

Once a visitor reaches your landing page, it is important that you keep them there and not distract them with anything other than their offer at hand. If you display your site navigation or have any other internal links pointing to other pages on your site, you are increasing the chances that they will not complete the action you want them to. One of the simplest ways to increase the conversion of your landing pages is to kill the main navigation, so just pull it and watch your conversion rate increase.

Sell The Benefits

At the end of the day, customers don’t make decisions based on features or advantages, they make  decisions on the benefits they will receive. That is why it is critical to sell the benefits and value on your landing pages. For example, instead of saying “You need our SEO services because of X, Y, or Z” you should say something like, “Learn how our SEO services can help increase your revenue by X”. Can you see how they are different?

Ask Only For The Information You NEED

When building your landing pages, you might be tempted to ask for every bit of information you can get from your potential customers. This might include, name, email, phone, company name, etc, however, asking for too much information can kill your conversion rate.

Instead of asking for as much data as you can think of, you should be limiting it to the information you need to qualify your leads before you hand them over to the sales team or plug them into your marketing automation system. In many cases, this might be name, email, and job title. At the end of the day it’s going to differ by industry and you will need to make a business decision on what data you need. However, I must stress, don’t just make a decision and stick with it. You should always be testing!!

Provide Proofs

The last component you need to work into your landing pages are proofs. Proofs can be testimonials, case studies, customer logos, or any other “proof” that you are the real deal!

Proofs do two things, first, they reduce anxiety, second, they help sell your offering long before you go in for the close.

Well, those are, in my opinion, the five most crucial things you need to work into your landing pages. Do you have any other tips you might add? If so, please feel free to add them in the comments section below.

 About Greg

Greg Shuey is the VP of Client Services @ SEO.com a leading provider of SEO services. Greg runs the day to day operations of the client services team as well as oversees strategy and execution for all SEO.com clientele.


big-brands

Don’t Get Left Behind in Google’s Move Towards Big Brands

For the last 2 years, SEOs have been finding Google giving priority weight to brands, and edging out the little guys. In fact, at the BlueglassX conference going on this week, Greg Boser said, “Google’s organic search has become so localized that companies who don’t have brick & mortars struggle.”

About this time, internet marketers start to divide into two camps. Those who say:

1. Big brands are the ones who deserve to be on top! (These inevitably work for companies with an existing brand already built).

2. C’mon, give the little guy a chance! (SEOs representing smaller brands)

The dichotomy here is interesting, and it’s easy to put the conspiracy hat on and say that Google is giving preference to those who are more able to pay for their ads. Unfortunately, this isn’t a move that Google is going back on, so it’s time to learn how to build a brand.

Recently Wil Reynolds coined the term RCS (Real Company Stuff[edited for content]) when talking about how companies should attempt to brand themselves. Next time you catch yourself wondering what the next step is to move your SEO strategy forward, the answer should be, “Do real-company stuff!”

What Do Real Companies Do?

That’s a good question. Here are some overt things that big companies do, and you should start considering doing:

  • Press releases
  • Sponsorships
  • Ads
  • Social
  • Blog
  • Newsletter
  • Get relationship links

Press Releases

Real companies have milestones, celebrations, and relationships with the media. Press releases are your best way to start that process. For your first few, it may feel like you’re shouting into a dark room, and they cost money. Don’t give up – this should be one of the staples to your media strategy.

Sponsorships

Real companies sponsor or co-sponsor events and teams. They have relationships with, and get mentioned by other brands. If you don’t have this, put some budget aside for it. Make sure that the sponsorship will be recorded online because it’s not going to pay dividends in online presence unless Google can find it.

Ads

Google has sworn for years that their paid results don’t influence their placements for search results, but now that’s seriously in question. Real companies engage in display advertising on various networks. Remember, if you put all your spend on AdWords, they know exactly how big you are.

Social

Real companies have real fans and real engagement. Those fans tend to interact with the brand on Facebook & Twitter, and a bit on Google+. You’ll never convince Google you’re a brand with no social interaction.

Blog

Real companies have something to say. They employ subject matter experts, thought leaders, and they write interesting things that get mentioned, cited, and quoted. Content marketing isn’t only the new buzzword; it also works. Your blog is the center of that strategy, so assign posts or write them yourself – either way, you need blog content.

Newsletter

Surprise! Real companies have people who are interested in what they have to say. Start a newsletter and encourage people to sign up to receive it. Abide by the regulations in the Canned Spam Act and make it really easy to unsubscribe. These things protect your brand, so they’re what real brands do.

Relationship Links

Real brands have real relationships with other companies both off and online. Those relationships manifest themselves in social chatter, links, and many other ways. Start making connections as your brand at networking functions instead of yourself. Manifest those relationships online.

Fake It ‘Till You Make It

And of course, while all this RCS benefits you on Google, remember that each carries its own benefit. When you act like a real company, doing real company stuff, it’s amazing how fast you’ll become a real company. Don’t shoot these tactics down because the ROI isn’t as high as other channels – becoming a real company isn’t an option anymore.

About AJ

AJ Wilcox is the online marketing manager for Domo, a business intelligence software as a service company. He’s an avid runner and automotive fanatic. When he’s not reading about SEO, he’s probably hanging with his 2 kids, or working on his go-kart. He currently resides in Utah, and dreams of one day competing in a destruction derby.


linkedin-logo

What You and the 18,000 Ex- Hostess Employees Should Know About Linkedin

Most often the stuff I publish online is about online advertising. Advertising on Linkedin is something that I am very familiar with, but today I am going to talk about Linkedin in another light.

Linkedin is a very valuable tool. It is like a virtual swiss army knife for anyone trying to survive in this economy. I think about the 18,000 people that lost their jobs when Hostess closed its doors now looking for jobs. Hopefully they read this and learn about this incredible, multi-tool that they have at their disposal.

In college I applied twice to get a job at the same company. Both times I did not get the job. I’m a little embarrassed to say that. I never even got a chance to interview. I always asked myself why I couldn’t get a job at a place where they frequently hung a sign that said, “now hiring.” Years later, after getting my degree and some experience, I had a chance to speak with the head of recruiting of that same company. I asked him what could have been the reason that I didn’t get the job. His response, “who was the employee that referred you?” No one referred me. I gave him a blank stare and he said,

“We always put the resumes that don’t have a referral from an employee of ours at the bottom of the stack. Usually we find people to hire that already know someone at the company and we never even look at the rest of the applicants.”

It’s all about who you know, isn’t it? I was mad at myself. I actually knew a few people that worked there and didn’t even bother to let them know I was applying.

Now that I have had the chance to interview at least 100 applicants, I have learned just how valuable it is to interview people that know someone you know. People can learn and say all the right things on their resume and woo you into thinking they are the best fit for the job, but their acquaintances give the real story. In an interview, you see someone for 15 minutes. Their acquaintance has seen them interact with other people and do different things for months, if not years.
“I trust what others tell me about someone more than I trust what they tell me about themselves in an interview.”

So I think I have made my point that getting a job is a lot easier when you are connected to people that know you and can vouch for you.

Now let’s get to the point of how many ways Linkedin can be used like a virtual Swiss army knife when going on a job hunt:

Online resume

  • Make sure that your Linkedin page is just as polished up as your resume.
  • Be sure that it doesn’t have any “holes.” Give your entire career history.
  • Be honest. Avoid the temptation of embellishing, or changing your title.
  • Put up a professional picture of yourself. It used to be that you didn’t include your picture on your resume. I think that is still the case, but on Linkedin, it is a must, so make sure your profile picture shows you dressed to impress.

Messaging platform

  • You can email within Linkedin to all of your connections. Message people that work at places where you might be interested in working. Message people you are connected with that are in the industry or position you want to be in and ask them for advice.
  • Rule of thumb: be personal and real in your messages.
  • Don’t talk to a complete stranger like you have known them forever. It will creep them out, just like it would if you walked up to them in the grocery store and did the same thing. Introduce yourself. Explain why you are reaching out to them and why you feel they should be interested.
  • Don’t send a message you are copying and pasting to everyone. Your lack of sincerity and will shine through. It is okay to copy and paste a message, but YOU MUST personalize it.
  • Treat the messaging platform like real life.
  • Don’t be afraid to ask for help. You will be surprise how willing people are to lend a hand. They have been in your shoes looking for work and they will empathize.

Groups

  • Join groups that interest you. If you are into the auto industry, join the groups where the auto people are.
  • You can’t just message anyone on Linkedin, without proving that you have some connection to them, but you can message and invite to connect with anyone that is in the same group as you.
  • Get involved. Don’t treat Linkedin like a place you go just when you are looking for work. When you have a job, participating in the groups shows your passion for the group topic.
  • Message me (on Linkedin of course) if you want to hear how I was able to connect with the head engineer of Ford when I was trying to license a product to them.

Group Discussions

  • This is where you can really show off what you know! Answer questions. Give advice.
  • Top contributors in groups show up on the right hand side of the page. The more your profile shows up on people’s screen the better, especially if it is because you have all the right answers to the questions being asked, and good insights to the discussions going on in the Group.
  • Don’t start a discussion asking for a job. This shows desperation.
  • Start a discussion asking people how to have success when interviewing for x-position. This shows that you are looking for inspiration.
  • Message me if you want to know how I picked up an extra $30,000 in revenue through a Linkedin discussion.

Connections

  • This is the main blade of the Swiss army knife.
  • Here’s who you should connect with:
  • Coworkers – past and present
  • Employers – past and present
  • Neighbors
  • Friends and professors from college
  • Church friends
  • Family friends
  • Other Linkedin members that are in your same group(s)
  • Conference speakers
  • Family – You have no idea the connections that Uncle Bob has
  • People you talk to about work – This could be at conferences, at meet-ups, associations, clubs, on Twitter, seat neighbor on the airplane, etc.
  • Twitter followers and Facebook friends
  • Just because someone is in a different industry than you, or because they are retired, or you don’t think they can help you get a job, still connect. Linkedin is all about connecting. Your friend that is a dentist, may have a brother that is hiring for the construction job that would be perfect for you.
  • Connect in person when possible with the people you connect with.
  • This takes the relationship to a new level.
  • NEVER send an invite to connect on Linkedin with just the default message of “I’d like to add you to my professional network on Linkedin.”
  • The least you can do is add their name to the top of the message.
  • I recommend that you explain how you found them on Linkedin and the reasons why you think it would be beneficial for both parties to connect on Linkedin.

Recommendations

  • If your peers are willing to say nice things about you, that says something.
  • If your boss, or cilents, say something nice about you, that says a lot!
  • If someone gives a specific example of how your expertise impressed them/helped them/made their life easier, that is GOLDEN.
  • Do you want recommendations? Give recommendations to other people that you know have nice things they can say about you. They will return the favor.
  • You can ask for recommendations. Be very cautious here, and only do this on rare occasions. Don’t ask someone who doesn’t know you, or the work you do very well, to give you a review.
  • Don’t worry. If someone gives you a negative review as a recommendation, or if a goofy friend says something stupid, you can simply keep those recommendations private so the whole world can’t see.

Endorsements

  • These are a great way to show other people that you believe in them and the work they do.
  • Your face shows up in their email saying that you endorsed them. They will think happy thoughts, and might call and thank you. If they do, you will get a chance to tell them what you are up to.
  • Give and get. If you give endorsements, you will most likely get endorsements.
  • The man with the most endorsements doesn’t win, but it helps. Endorsements are new, and a dime a dozen, but if I am choosing between two guys, and one has 3 endorsements, and the other has 50, it may sway my decision.

Rolodex

  • People used to keep cases of business cards. I keep all of the ones I get too. I couldn’t tell you where they are, but if I dug around I am sure I could find them. My point is, nowadays, you don’t need business cards, you need an email address where you can share a link to each other’s Linkedin page.
  • Linkedin helps you keep track of everyone you have been in contact with at some time in the past.
  • You can reach out to someone you haven’t talked to in years. They may not remember your name, but thank heavens for the profile pic! They are a lot less likely to forget your face.
Stuart Draper is the guy that founded Get Found First, a PPC management agency. Stu has been doing online marketing since 2007 and has taught Online Marketing as an adjunct professor at Brigham Young University- Idaho