Posts By: Andrew

SEO-for-Video

Increase your SEO by optimizing video for search

Turns out, getting to page one on Google search is significantly easier with video than with a web page. Few people are optimizing or even using video for SEO, making competition lower, and reputedly 50 times easier to reach high rankings.

So, if you’re up for the challenge of creating some high-quality relevant videos, you’re SEO will love you for it. Here are some tips before getting started:

  1. Make sure you have a YouTube account that you can dedicate to your company videos. Doing it from your personal account might throw people off and it certainly won’t help your branding.
  2. Come up with high quality ideas. If your videos are sub-par and boring, Google will know. Somehow, they always know. Just like good content gets high ranking and traffic, good videos will come out on top.
  3. Know your audience. This one should be pretty obvious. Understand your audience so you know what tone to take with your videos. Should they be humorous? Educational? Rigid? Straight to the point? Knowing your audience will help you craft videos that are a perfect fit to help you climb the ranks.

Once you start creating videos and uploading them for the world to see, there are a few things you should be doing to help with the SEO.

  1. Post the video on different mediums. To increase the visibility, upload your video onto YouTube and embed it on your company website.
  2. Maximize your metadata. The description, tags, and video title will all play a role in the SEO of the video. Make sure to spend time filling out each of these categories, it will be worth the extra time.
  3. The first 48 hours will make or break you. It’s a known fact that new videos are more likely to climb the video rankings than older videos. So, in those first 48 hours, use all of your social media power to get as many views, comments, and likes as possible.

We hope these tips give you a good starting point for videos and video optimization. Videos are a less tapped-into resource for SEO and can be a huge source of success for businesses. While it’s a bit more time consuming, we’ve seen it work, so next time you’re looking for an exciting way to beef up your SEO strategy, don’t leave video out of the equation.

 

 


aviary_logo

3 Screenshot Tools Better Than Print Screen to Paint

Whenever I’m putting together proposals or reports together for SEO clients, I inevitably need to take several screenshots of data or elements of a webpage on my screen to include.

One of the crudest methods to taking a screenshot is to use the ‘print screen’ button on your keyboard and pasting into the default Paint program on your computer.  Sure, it’ll get the basic job done, but there are better solutions out there.

A longtime favorite is Snagit by TechSmith.  This is a paid tool, so while it’ll set you back $50 bucks, it has a lot of features and flexibility.  You can grab your entire desktop, a region, a window, or a scrolling window, all with a single click.  You can combine and markup images and get them presentation ready before saving and inserting into your report.

I often resort to using free tools and there are a couple I’ve been using a lot lately.  Also by TechSmith, Jing is a free product that allows you to take a variety of screenshots as well as video screencasts, which is a whole other feature set that can come in handy.  I use this primarily when taking screenshots from Excel docs and other programs outside my web browser.

The last tool I use on a regular basis is the Aviary plugin for Firefox.  This tool only works within your browser, so if you need to catch something else on your screen, you’ll have to use Jing.  Once the plugin is installed, you can easily grab a specific region, visible portion of page, or entire page with one click.  You can then save to your desktop as a .png or simply copy to clipboard to paste directly into your document.


search-engines

Comparison of the Top Three Search Engines [INFOGRAPHIC]

We all know Google owns the search market, but how are the other engines stacking up and what are the trends to watch for?  Depending on your industry, it may be time to pay attention to Bing and Yahoo!’s combined share.  The duo grabbed 37% of retail searches and 40% of financial services searches.  Our friends at Search Engine Journal put together this graphic to illustrate the current search market dynamics:

Comparison of the Top Three Search Engines: Bing+Yahoo > Google? [INFOGRAPHIC]
Source: Comparison of the Top Three Search Engines: Bing+Yahoo > Google? [INFOGRAPHIC]